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Study of Semiotic Architectural Model by Comparision of Eco, Scalvini and Jencks

 

Hwang, Young-sam

 

This research is a preliminary study to develop a semiotic architectural model. In this resech, comparison between Eco, Scalvini and Jencks, leading architectural semioticians, has be conducted with the purpose of suggesting research directions towards a semiotic model for architectural design. The MST theory advocated by Sebeok and Danesi is employed as the basis of logical argument. Comparison of the models by the three semioticians has resulted as follows. The dichotomy of denotation and connotation is commonly adopted by the three models, but they differ in most comparisons checkpoints from unit modeling to relationship modeling, resulting in differing model structures. Briefly, Eco's is a morphological model, Scalvini's is a literary model, and Jencks's is a criticism model. Several research directions have been suggested. First, different formal model constituents need to be identified which are to be organized into a relationship network. The MST theory will be helpful for this purpose, with its ways of categorizing model constituents and for relationship networking. It suggests two main categories of model elements: singularized, composite, cohesive, connective models; and primary, secondary and tertiary models. Sign features go level up through these hierarchies. Secondarily, a way of model structuring has been suggested. Model can be structured by three layers: paradigm-syntagma layer, denotationconnotation layer, and rhetoric layer, for the purpose of manipulating both physical and abstract features of architecture.