감성문화콘텐츠의 정념기호학적 고찰

Semiotics of Passion to Cultural Contents of Sensibility

Baik, Seung-kuk · Lee, Hye-ji · Kim, Gang-suk

The purpose of this paper is to apply the concept and methodology from semiotics of passion to cultural contents of sensibility. It is because massive attention to the functional contents which rises healing effect on contents' users' sensibility is being enhanced in cultural contents field that is applying emotional and psychological methodology these days.
Semiotics of passion affected in people's concern on the signification of passion's principal agent that exists by the actual figure of body between narrator and recognizer. While Ferdinand de Saussure couldn't recognized the existence of a sensible body in the process of signification between a signifier and a signified, semiotics of passion built a theoretical foundation of one principal's sensibility formation through a body's sensible function.

Greimas started to have interest in the mechanism of formation of passion on the basis of the two principle's recognition area which is perception and sensation in discourse semiotics. Especially, the 'passion', the main object of the study(semiotics of passion) is a logical investigation of semiotic principal's emotional creation and extinction, responding at general signifiers. In other words, semiotics of passion is a study of the mechanism of emotional formation on how one's sensibility is being created and extinguished.
Cultural contents of sensibility is the contents which is produced to have emotional healing effectiveness for specific targets. Emotional healing aims at switching users' negative emotion to positive emotion consciously and unconsciously with sensible stimulation. Cultural contents of sensibility is the contents of functionality that move and arouse sensibility by stimulating people's senses who enjoy it. Users can feel catharsis, reduce their stresses and suppress overindulgence through various elements of this functional contents.
Particularly, <Dyslexia Quest>, a smart application for learning-disabled and <Blue Touch>, also a smart application for people who have depression are chosen to be analysed with methodologies of semiotics of passion as examples of cultural contents of sensibility.
Semiotics of passion will work well as a methodology for creating cultural contents of sensibility that heals people's emotion. However, it needs to make forward to be a practical study since it is hard to approach in themotion. ly and the study of semiotics of passion is inactive domestically.

구성주의 페미니즘의 ‘신체’ 이해와 폴 리쾨르의 ‘신체’ 이해

영상기호와 그 의미 생성에 대한 뉴로 기호학적 탐색 연구